web analytics Archives - Attribute Data

Retail Industry

by attributedata on January 8, 2016 No comments

Nowadays, retailers are challenged to provide a seamless and consistent brand experience across all channels while differentiating themselves from their competitors. Therefore, retailers are eager to create a seamless customer experience across every touch point and maintain their customers.

Create and deploy engaging content across customer touch points

How might improving relevance through personalisation help you reach your key business objectives?
By analyzing the past data, we help deliver valuable personalized messages, content, products and experiences to customers to increase loyalty and drive KPIs.

Improve customer retention

How is your organization aligned to enable customer-centricity?

Even though customers are shopping from the relative anonymity of their homes, they still want to be treated as though they matter and that their business is important to you. We will analyze the user experience across the devices and along the user journey on the site and optimize to gain the customer satisfaction.

Ecommerce Analysis

How to improve the conversion?

Ecommerce is an essential approach to engage with consumers. We help deliver the most relevant ecommerce tracking plan, implementation and analysis with different segmentations. In the reporting itself, we provide some valuable optimization plan.

Media/Entertainment Industry

by attributedata on January 8, 2016 No comments

In this digital age, for media or entertainment industry, the acceleration is being driven by the rapidly growing amount of content available via the Internet and the proliferation of devices such as tablets and smartphones offering high quality viewing experiences. Therefore, they need to move beyond measuring the number of viewers and audience share in a particular time slot. They must capture the relevance and significance of changing viewing habits and understand advertising effectiveness.

Cross-platform engagement with rich media content & advertising

How do you define the ROI for various monetization drivers (e.g. media buy, audience segmentation)?
The key is to understand consumption and user behavior on the site from different drivers. Therefore, we help analyze the data across media drivers to understand the channels interplay and their site performance.

Extending reach and frequency

Are you selling by audience segment today?
In the digital age, advertisers want to buy audiences. We can help increase with ad targeting by demographic, platform, device or opt-in user profile based data with adobe test and target tool.

Tracking, conducting analysis and reporting on all digital data

Are offline and online data rolled up into consolidated reporting?
We can provide tracking strategy, implementation and with adobe analytics or google analytics we help consolidate the report for online data such as revenue, customer’s data together with optimization solutions based on our analysis.

Report ROI to advertisers

Are you able to make strong recommendations for how advertisers can take more advantage of their investments in advertising with your properties?
We can provide measurement and reporting across all channels and data, creating comprehensive ROI analysis on campaigns so that the advertiser side can improve on the performance and retain the relationship.

Financial Services Industry

by attributedata on January 8, 2016 No comments

Today, Financial Services Industry are facing the challenges related to rapid transformation to digital experience, acquisition, conversion and retention. Here are a few questions to reflect your own company:

Rapid shift from offline to digital interactions

How are you measuring the effectiveness of each channel?
We can bring together your customer interactions across each channel and make comparison against offline channels to help you understand the customer journey.

Delivering an integrated digital strategy

What type of resistance do you face during a more centralized customer strategy?
We will provide the right tools to make it easier to have required centralized controls but enable the businesses the appropriate amount of flexibility.

Increase Revenue from existing customers

How do you strategically target certain segments with different product mixes?
We will help bring together behavorial, demographic, and financial data to produce a more robust, actionable segmentation to increase customer satisfaction and retain the exiting ones. Furthermore, with testing and targeting, we can help deliver a more relavant customer experience across digital channels.

Integrating the mobile experience

Are you able to understand how your customers interact across mobile and your website?
We help our customers provide tracking interactions on mobile web and mobile app just as they do their website including ecommerce.

Telecommunication Industry

by attributedata on January 8, 2016 No comments

Telecoms have a big opportunity to harness the power of their growing volume, variety, and velocity of data in pursuit of new sources of revenue. Telecoms understand that they have yet to tap the value of the data that they own and are looking to harness the power of their data to support their core business and identify new business models and new sources of revenues.

Differentiation among competitors

Are your customers’ online experience better than that of your competitors’?

With Adobe analytics tool, we can help analyse the customers behavior such as content consumption, interaction, and conversion on the site. Also, with the comparison tool, we can compare against competitors’ sites performance and upon the result we can recommend the optimization.

Increasing customer lifetime value
1. Can you describe the revenue impact smartphone data plans are having on your revenues for existing customers?
2. How are you monitoring and measuring the cross effects between online and offline channels in driving ARPU?
3. What are your price breakpoints by customer segments?

Personalization of services is a way to improve life time customer value, allowing customers to set limits, accept 3rd party promotions, buy add-ons or turbo boosts for short periods, etc. Moreover, with profiling and targeting with particular products or services, customers’ loyalty can be maintained.

Moving more offline support and services to online

Are you driving customers to use self-service or online support vs. call centers? How is that being accomplished?
Most telecoms are freeing up their support staff to offer more specialized support and proactively shifting services and support to online channels which can lead to low cost. We will help to validate that if shifting to online channels performs well and has the expected effect in the business improvement.

Explosion of useful data
How are you dealing with increasing volume and variety of data?
How long does it take for you to build customer profile?
How far are you from using your digital marketing data as an input into your business scenario planning?

Telecoms worldwide are increasingly moving away from a channel-centric view to a customer-centric view. Therefore, understanding customers plays the main role in that industry. To achieve that goal, we have capability to collect and analyze customer data at a scale and provide the related strategy for business improvement.

Create and deploy engaging content across customer touch points

Improve customer retention

How is your organization aligned to enable customer-centricity?

Ecommerce Analysis

How to improve the conversion?

Cross-platform engagement with rich media content & advertising

Extending reach and frequency

Tracking, conducting analysis and reporting on all digital data

Report ROI to advertisers

Rapid shift from offline to digital interactions

Delivering an integrated digital strategy

Increase Revenue from existing customers

Integrating the mobile experience

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