Audience and Segment Discovery
Identify new customer profiles, understand their expectations and how best to reach them.
As the abundance and variety of data grows exponentially, there’s an opportunity to tap into these newfound sources and overcome the deficiencies of traditional audience segmentation. New audience segmentations take into account customers moving from device to device and channel to channel. By bringing together a trove of first-party data with second- and third-party data, you can now create a full, multi-faceted profile. All while complying with strict privacy laws. With these robust profiles, segments can be defined based on behavior, personal interests, unique needs and more. And when you apply advanced audience segmentation capabilities, you can revolve your marketing efforts around the customer with unprecedented flexibility and control.