Identify specific behaviors, patterns, paths, and issues in your pages, business flows and forms, and quickly quantify effect.
Path Analytics brings better experiences to market faster and helps attain amazing results by quantifying the impact of visitor behaviors and uncovering paths leading to success. Identify problematic behaviors in session recordings, and pinpoint the critical junctures or patterns leading people away from converting.
Gain unparalleled accuracy for desired outcomes.
Leverage data-rich desktop and mobile heatmaps to gain true insight into user intent. With precise data and side-by-side visualizations of user behavior, contrast multiple views to make proactive, strategic optimizations with high ROI impact.
With two-way integrations, leverage existing data sets or segments that are already set up in your analytics tool to gain deeper insights to visitor usability and in-page behavior. Conduct proactive top-down analyses to maximize revenues from different segments. Discover what visitors from marketing campaigns are looking for, and then boost conversion rates for landing pages, forms and shopping carts. From within your analytics interface, get one-click access to session replays and aggregated reports.