Adobe Target is a personalization solution that makes it easy to identify your best content through tests that are easy to execute. So you can deliver the right experience to the right customer.
With Adobe Target, A/B test everywhere your customer connects with your brand; easily create your test variations, view results, gain insights, and push the winning experience live to maximize engagement, conversion, and return on investment.
Intuitive visual workflow and machine-learning algorithms makes it easy for marketers to set up and target the right content and experiences to each individual site visitor. On top of that optimize your mobile websites, responsive websites and apps with the use of the mobile SDK powered by Adobe Target.
http://www.adobe.com/sea/marketing-cloud/testing-targeting.html
