Adobe Audience Manager is a data management platform (DMP) that helps you build unique audience profiles so you can identify your most valuable segments and use them across any digital channel.

Design and build your own DMP to serve your best interests. Be it that you are an advertiser or a publisher, the data you collect from your customers is one of the most valuable assets you own. Gather it from all of your channels and use it to deliver the right message to the right customer in the most effective channel.

http://www.adobe.com/sea/marketing-cloud/data-management-platform.html