Adobe Analytics is an analytics solution within the Adobe Marketing Cloud that helps you understand your customers, find hidden opportunities, and identify issues — all with real-time, multichannel data. Integrate Analytics with your Marketing Cloud and other digital marketing functions to bring data insight to every business goal and customer interaction.

It’s the industry-leading solution for applying real-time analytics and detailed segmentation across all of your marketing channels. Use it to discover high-value audiences and power customer intelligence for your business.

http://www.adobe.com/sea/marketing-cloud/web-analytics.html

Adobe Analytics Standard

Reports and Dashboards

Organize and visualize any data in dashboards and detailed reports. Share dashboards and reports through email and mobile.

Ad Hoc Analysis

Ask any question at any time. Drill deep into your data in real time to find unique customer insights, associations, and opportunities.

Analysis Workspace

Combine dimensions, metrics, segments, and date ranges in any combination, with unlimited breakdowns and comparisons.

Segmentation

Identify new and high-value segments through unlimited dimensional breakdowns and segment comparisons.

Real-Time Automation

Don’t just analyze data. Act on it with automated real-time and rules-based decision-making tools.

Customer Retention

Analyze how your customers interact with your properties and better understand the drivers behind customer churn.

Adobe Analytics Premium

Customer360

Customer 360 allows you to combine your web data with customer data from other channels, giving you a more complete picture of how they interact with you. Make use of this multichannel data through informative visualizations, cross-channel marketing capabilities, and advanced analytics to better understand who your customers are and how you can present each one with a more personalized experience.

Predictive Intelligence

Go beyond what your customers did yesterday, or
last week, and start making decisions on what your customers are doing now — or what they will do. Use advanced analytics to know exactly what impacts your business, and make more informed decisions based on future customers and opportunities.

Attribution

Understand how your paid, owned and earned media really drive your business. Use algorithmic attribution to determine the impact of each marketing touchpoint and how your customers are moving from acquisition to conversion.

With this insight, you’ll know better where to invest resources, and when to change course.

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