The GDPR Most Wanted: The Marketer and Analyst’s Role in Compliance
Do you rely on customer data to do your job? Then GDPR applies to you.
GDPR, or the General Data Protection Regulation, has a crosshair pointed at data security and privacy specialists. But other data-focused professionals, like marketers and analysts, will also play an important role in making sure their company gets and remains compliant. The specifics of that role constitute the GDPR Most Wanted.
The GDPR Most Wanted: The Marketer and Analyst’s Role in Compliance outlines the most pressing organizational and technical issues that data-dependent professionals have to address to meet the standard of compliance. This eBook outlines the role marketers and analysts play in helping their companies:
- Govern all existing web and app technologies
- Collect, store and analyze data properly
- Ensure ethical marketing and analytics practices
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