Campaign tracking can provide exceptional value to your company—when done right.
Unfortunately, misalignment between marketing and analytics roles often results in broken tracking and murky metrics that you’re not sure are worth making decisions on.
This eBook How to Solve the 4 Most Common Challenges in Campaign Tracking walks through issues marketers and analysts face when creating and managing tracking links while explaining best practices for:
- Standardizing campaign links and codes across your organization
- Quickly generating and storing all campaign links
- Validating links and landing page for successful tracking
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